Level-Up Basics: Guest In Residence

Nothing quite compares to cashmere. That softest of fabrics that derives from the underbelly of Kashmiri goats. Its winter staple status surpasses trends, and generations - a concept captured by Guest In Residence. Founded by Gigi Hadid, inspired by cashmere hand-me-downs from her parents, the brand reimagines a timeless classic. Pastels, tartans and sporting stripes punctuate more neutral tones of camel and grey, from fitted, ribbed polo shirts to slouchy cardigans and coords. In 100% cashmere, the focus is on “understated luxury and sustainable elegance.”

“I reflected on the idea that we are all guests on this planet, in our bodies, in our travels, and in our clothes,” says Gigi of founding the brand. “I love the idea of clothing being passed down through hands and the lives the pieces have lived before me: a revolving, intergenerational door of life. The genesis of Guest In Residence is to create cashmere classics that anyone can love, style, wear, cherish and share with loved ones. It’s personal, purposeful, and rooted in connection.”