“I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way,” said Simon Porte Jacquemus of his collection with Nike. “I have always been inspired by vintage ACG pieces and Nike campaigns from the 1990s.”
The collaboration between the two cult brands was destined to be a hit, combining Parisian form with unfaltering function, and it doesn’t disappoint. Unveiled at Jacquemus’ SS23 show, on the salt-bleached plains of the Camargue, the 15-piece collection is enough to inspire even the most exercise-adverse to reconsider getting active this summer. Tennis is evidently a focus (the campaign teaser featured a tennis court), with white mini skirts and shorts elevated with delicate straps and gold tick detailing - a compliment to the earthy tones of the SS23 looks debuting alongside.
The collection is as wearable on court as it is off - a sleek summer uniform completed by the reimagining of Nike’s Humara sneakers - a forever classic. Showcasing this is musician Jorja Smith, captured by photographer Zoë Ghertner for the campaign. "It was important for the collection to be accessible for all bodies, and to be a natural blend of Jacquemus style and Nike performance," said Jacquemus.
Musician Jorja Smith captured by Zoë Ghertner
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Jacquemus + Nike scheming
@jacqeumus // Instagram
"We designed women’s athletic wear with sensuous details and neutral colors, along with my own interpretation of the Humara, my favorite Nike shoe."