Camille Miceli reinvigorates the sunny Florentine brand with exuberant optic prints and designs made for a promenade.

Hopping on Riva boats with blue skies and big horizons, dancing with friends on trattoria tables, big jangling earrings, bangles, and sandals – that’s the kind of carefree summer we have been long awaiting.

Miceli, who accessorises her every look with a cheery smile, has been at the heart of fashion for decades working at Maison Alaia as an assistant, with Karl Lagerfeld, John Galliano and beside Marc Jacobs and Nicolas Ghesquiere at Louis Vuitton on accessories and jewellery. When Bernard Arnault and Delphine Arnault at LVMH proposed Pucci, she jumped in with glee drawing up a new vision for the glamourous brand that was founded in 1947 by Italian aristocrat and sportsman, Emilio Pucci. In the 60s and 70s it made waves everywhere from the Amalfi Coast to Palm Beach, featuring in numerous Slim Aarons photo shoots along the way.

After creative tenures by designers including Matthew Williamson and Peter Dundas Pucci was due an energetic reboot and rather than run the evening dress route, Miceli went to the core to reinvent Pucci for a contemporary lifestyle. The logo was rekeyed with handwritten typography reading Emilio Pucci, 4 Via da Pucci, Florence and a dancing fish symbol; marble prints realised with irregular hand drawn lines while the colour palette has been given a tropical zing with hypnotic swirls of red, pink, emerald, iris, ochre and black alongside a line-up of vibrant tutti frutti shades. “It’s important to do things with more savoir faire,” says Miceli of her insistence on handiwork, artisanship, and the joys of happenstance.

The Iyengar yoga aficionado has zoned in on flattering body con exercise wear; swimwear in a flourish of prints, halter neck jumpsuits, print thong sandals alongside leggy mini dresses with ribbon lacing and maxi kaftans that would ignite a party with a heel and just a little sway. “Big Italian style,” says Miceli of her picante vision.