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The Influence: Chloé Harrouche
Chloé Harrouche is the Parisian tastemaker behind the brand LouLou Studio. Her instinctive nonchalance is woven into the seams of her elegant garms.


Space and time.
There are many items in my wardrobe that I have no desire to move on: a Saint Laurent coat from my Grandmother; my first Chanel bag; a vintage Prada dress from the 90s; a Margiela era Hermès jacket. These are all pieces that I have inherited or hunted down in flea markets. Even though I do not necessarily wear them, I love seeing them come back in style, and having them in the closet comforts me. To me, they are little treasures.
I believe in a kind of ageless liberty and I hope that I will be wearing the same pieces that I do right now.


The codes of Loulou Studio complement my daily life well: simple, elegant pieces that go well together but that are also soft and caressing. I wanted to make everyday life easier and more fluid for me and for the women around me. These days I seem to live in Loulou Studio jeans paired with one of our sweaters plus Khaite boots and a Chanel bag, and I am out of the door.
A ring with no monetary value but rich in meaning: it has been passed down from my grandmother to my mother and now me.
I keep one hour per week for me: that could be a massage, viewing an exhibition, taking a walk or simply spending time by myself. When you have a family and an intense work life, it’s sometimes difficult to find this space but it benefits my mental health.
"I don’t think there is one definitive Parisian style. It’s exactly this plurality that makes it interesting. Although I admit, there is a certain Parisian nonchalance, an attitude, a sense of subtlety."


Women who stand behind causes and fight for them relentlessly including Gisèle Halimi, Simone Weil and Frida Kahlo. In parallel, I also look to the women who surround me, all kinds of women, but mostly those who exhibit strength without being hard or distant.
The painter, engraver and sculptor Pierre Soulages. He is known as the master of black for his intense abstract monochrome canvases called Outrenoir which are beautiful and luminous. Some people find his work very dark but I find the somber depth comforting and almost protective.
















New York. There is a certain lightness and freedom that you can only find and feel in this city. It also reminds me of a time when I was younger and carefree and that sensibility is always great to revisit.
“Is this what you really want?” “Would little Chloé agree with this decision? Would she be proud?”
Instead of following trends, follow your instinct. Trust it and find your balance.


Madonna from the 80s, George Michael: music that uplifts no matter what kind of day you’re having.
The ATTU Jeans feel like a tailored trouser but with the comfort and ease of denim; a transitional dress like the ARA long satin dress; and the SULAT Leather Jacket.
I don’t think there is one definitive Parisian style. It’s exactly this plurality that makes it interesting. There are so many ways people show their personality and live their lives in this city. Although I admit, there is a certain Parisian nonchalance, an attitude, a sense of subtlety.
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