The Enduring Appeal Of The Row

Modern minimalism at its best

Buy less, buy better is in The Row’s DNA. The Ginza sandal; the Margaux holdall; the Zipped 1 ankle boots: timeless, collectable items that are clean, refined and strike a balance between form and function. The focus is on great fabric, and good fit, regardless of seasonal demands - an ethos that has remained true from the founding days of the brand, when Mary-Kate and Ashley Olsen set out to design the perfect white tee. Branding came secondary - just a hand-stamped gold chain sewn into each neckline.

The Row’s off-schedule and minimalist approach to design hasn’t wavered, resulting in an unprecedented influence on the industry. Its quiet sense of luxury has attracted a devoted following, from Zoe Kravitz to Rosie Huntington-Whiteley and Hailey Bieber, who signal subtle elegance wearing knitted dresses, oversized suiting and utility-chic accessories.

The Row Margaux bag

@modedamour // Instagram


The Row North/South Park Tote

@therow // Instagram


"The definition of luxury, at least our version of it, is to make a woman's life easier."

Mary Kate and Ashley Olsen


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