“We believe in less, but better,” say Randi Christiansen (Danish born and bred and worked for Estée Lauder portfolios for 15 years) and NY-bred Nick Axelrod (publisher who co-founded Into the Gloss) of the Necessaire brand which launched in 2018 and boomed during the pandemic with body washes, lotions and even sex gels. “Nick and I really felt philosophically that skin doesn’t stop at the neck,” says Christiansen whose grand ambition is to create the Patagonia of beauty.
It’s a neat elevator pitch for the straight talking line with facial grade ingredients and as of 2022, B Corp certification. The packaging is made out of materials including post consumer aluminium, vegetable waste and glass with shop refill containers for products like the fragrance-free body wash. The line includes the best selling Eucalyptus deodorant, made with chamomile flower extract and AHA fortified eucalyptus and targeted body lotions and multi peptide serums to combat issues such as eczema, hyperpigmentation, keratosis pilaris and sun damage.
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The Hand Cream
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“Nick and I really felt philosophically that skin doesn’t stop at the neck."
Graphic connoisseurs will also enjoy the editorial style typeface developed by Brian Roettinger who counts Nike, Jay Z and Childish Gambino amongst his clients. The latest focus is the scalp with a three step treatment includes a cleansing shampoo with celery seed extract to minimise irritation, conditioning treatment with avocado oil and hyaluronic acid and a restorative scalp serum that supports hair growth using a biomimetic peptide blend. Necessaire is akin to finding that cut and shape of jeans that you just keep going back to.